Zagnut!

January Candy Spotlight

ZAGNUT is a candy bar produced and sold in the United States. It was acquired by The Hershey Company in 1996 but originally launched in 1930 by the D.L. Clark Company. The origin of the name “Zagnut” is uncertain; the “nut” part presumably comes from either the coconut coating or the peanut center, while the “zag” could be a reference to zigzag a slang phrase popular when the bar was created in the 1930s.
In the 1960s, Zagnut made fun of its unlikely name with a TV commercial created by Stan Freberg. In the spot, a candy-company exec (played by Frank Nelson) is horrified to discover a computer has given the name “Zagnut” to its newest product: “That is without a doubt the lousiest name for a candy bar I’ve ever heard!” In the end, though, he is forced to keep the name since millions of Zagnut wrappers have already been printed. Freberg himself gives the tagline: “A Zagnut by any other name…would be a good thing.


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